Frama

FRAMA forms sensory human connection through the lens of objects and spatial works. Based in Copenhagen, FRAMA is a multi-disciplinary brand encompassing furniture, lifestyle objects, self care, and fragrances that encourage mindful living. With an emphasis on natural materials and uncompromising quality, FRAMA’s work celebrates craftsmanship, resulting in a timeless and honest aesthetic.

FRAMA’s products have a high level of quality and are designed for years to come. Brand believes that quality takes time. The best decisions are made thoughtfully and carefully, which is why they favor a reduced material palette focusing on material quality. With an emphasis on natural materials, simple geometries, and uncompromising quality, their work celebrates craftsmanship and connects the imaginative with the practical, resulting in a uniquely warm and honest aesthetic. At its most essential, the FRAMA philosophy introduces a sense of balance and purpose — they encourage taking time, and engaging the senses in everyday life. FRAMA’s design approach is guided by curiosity, experimentation, intuition, and a quest for authenticity. The best decisions are always made thoughtfully and carefully. Human scale and practicality are always at the center.