Established in 1952 in Udine, Italy, by Agostino Moroso, the company remains a family-led business, now guided by the second generation—Roberto Moroso as Vice President and Patrizia Moroso as Art Director. Under their leadership, Moroso has evolved from a regional upholstery manufacturer into one of the world’s most influential design brands. In the context of post-war Italy, where precision and quality were deeply ingrained in the culture, Moroso distinguished itself by merging artisanal techniques with industrial production methods. This forward-thinking approach led to the creation of iconic pieces that reflect influences from industrial design, contemporary art, and fashion. Moroso’s furniture—ranging from striking sofas and chairs to refined tables and outdoor pieces—embodies the brand’s fearless aesthetic and commitment to expressive, avant-garde design.